1. Why and when do people conform?
a. Informational social influence – Schachter and Singer’s study
- ambiguous situations
- crisis situations
- experts as a source of influence
b. Normative social influence – the need to be accepted; the Asch experiment revisited; Social Impact Theory
- group size
- importance of group
- group coherence
c. Compliance
d. Obedience to authority – Milgram’s study
2. Undue influences on critical thinking
a. Anonimity
b. Reciprocity
c. Group pressure
d. Ideology
e. Sleep deprivation
f. Shyness